MICE Roadshow 2018
The 2018 MICE Roadshow was the first of its kind and was an outstanding success for the 290 participants and the hotels. The new inspirational roadshow concept created a special atmosphere and offered plenty of opportunities for stimulating discussions. In 2018, the roadshow cities included Frankfurt, Munich, Cologne and Berlin. A total of 23 exhibitors from Accor’s hotel brands around the world took part.
A special highlight last year was the integration of our sustainability programme: Planet 21. For every appointment kept during the roadshow, Accor promised to plant a tree as part of its Plant for the Planet project – with excellent results: Participant engagement was so high that Accor was able to support the Mihai Eminescu Trust in the planting of 1,708 trees in Recea, a municipality in the district of Brașov in Transilvania, Rumania. 95 children, six volunteers and eight forestry specialists planted various tree species in the spring of 2019. Each of the species benefits the ecosystem in a different way (such as wildlife habitat, fruit trees, timber) but together, they maintain its healthy balance.
of Accor brands
How did you like the Roadshow 2018?
7,52 stars from 10